Research
A comprehensive research of sponsor, market and the user is carried out. This includes field and virtual research.
Insights
Insights are important clues that help us decide a direction in which the change has to be focused.
Proposition
Proposition is proposing a solution based on the key insights that have pointed out particular change. It is about understanding What needs to be changed.
Design Brief
Design brief is setting design objectives that need to be fullfilled in order to bring the proposed change.
Design
Proposition is proposing a solution based on the key insights that have pointed out particular change. It is about understanding What needs to be changed.
Evaluation
Commissioning prototypes of selected design concepts and evaluating them on the basis of performance criteria Revising design for necessary design changes after evaluation.
Deliver
Final Selection of best design alternative that fulfills design brief objectives to a greater extent. Detailing the design for production.