Innovative and unique typeface is a focus point of this concept, which is specially developed.

This concept is based on an interesting observation on disproportions of upper and lower case alphabets in children. Children while learning to write tend to

forget the proportions and interchange them or have same letter height and width for all the letters. This is but obvious as typography at such a young age is a difficult art to master.

This creates their own unique personalised typeface which is full of fun to look at yet very adorable and interesting. This also is an innovative approach as it interchanges the rules and still conveys the

message very well. Design can appeal to a wide range of age-group right from children to their parents.